GOOGLE PLANNING FOR SMARTER MESSAGING APPLICATION

According to the latest update from The Wall Street Journal, Google is planning for new messenger service app by using all his expertise in Artificial Intelligence and Machine learning.

This app will have an advanced feature integrate into it known as the chat bot.

ChatBot: It is a software program inside the messaging app which allow a user to answer any question within the app.

A user can text or chatbot which will scour the web for the sources to answer any question. 

But still it is not yet finally confirmed whether google will launch this app.

There is not much light on information about this new app. Is it the new updated version of hangout? OR it will change the messaging experience of the user with respect to WhatsApp and another messaging app? Let's wait for it what google is planning for the user.

SEARCH ENGINE OPTIMIZATION (SEO)

WHAT IS SEARCH ENGINE OPTIMIZATION(SEO)?

Nowadays every personnel wants him/her or their business online and why not! This is the time of huge incredible thing ever invented called INTERNET through which the whole world is connected to each other today. As time passed away every tom dick and harry is online today through various means such as social media, websites, blogs etc. But now only being online is not enough for one or any business to survive in this world of internet. Now it’s the question of being the dark horse among others online. People now search on the internet using another great invention of this era called Search engines in which one search his requirement and he gets all relevant results according to the require input in search engines. There are many other search engines like Google, yahoo, Bing(Microsoft), etc  now the question arose how to serve user first on his requirement in these search engines on their input and the answer is,  following the validate rule of a process known as Search Engine Optimization.

SEO abbreviated as Search Engine Optimization is the process of improving the visibility and ranking of the website in different search engines such as Google, Yahoo, Bing, etc. OR we can say to get the quality traffic from search engines for the particular website. Basically, SEO is one of the web marketing techniques to get your website on the apex of millions of other websites.

TYPES OF RESULTS IN SERP (Search Engine Result Page)

The results in the search engines are often referred to as organic results and paid results(Sponsored link). As these words suggest,  organic results are meant to be the results shown by the search engines on the basis of valid Search Engine Optimization (SEO) rules i.e. without applying any cunning act but results appears top in this  type of result are actually the dark horse in SERP(Search Engine Results Page). And the paid results which are also known as Pay Per Click (PPC) are the results which are paid by the business on some specific keywords shown on top or bottom of the SERP but these results are basically is an advertisement and also it is not considered as the top result according to the SEO rule though it is shown on top in SERP.